03
Speaker — 03
Elena Rossi
Creative Director, FutureForm
Based in
Milan
Speaking
Day 02 · Thu, Nov 19
Format
Talk
Speaking at SUMVIA
Day 02 · Thu, Nov 19
11:45 – 01:00
Talk
Designing for Intelligence
How should interfaces change when software can understand, predict, and act?
About the speaker
Good AI design doesn’t hide the machine. It makes its thinking visible and keeps people in control.
Elena Rossi is Creative Director at FutureForm, a Milan-based studio designing products and brands for an AI-first world.
Her work explores how interfaces should behave when software can anticipate, suggest, and act—and how to earn trust one small interaction at a time.
At SUMVIA she shares the principles her team uses to design intelligent products that feel calm, clear, and human.
